• +9.5%

  sales uplift (Creator Asset)

• +€62K

  incremental value (Creator Asset)

• €2.4x

  ROI (Creator Asset)

Learn How Nurofen Migraine is Driving Incremental Sales and ROI in the Netherlands with TikTok’s Brand and Creator Assets.

• +21.3%

  Ad Recall lift

• +14.4%

  Awareness lift

• +5.6%

  Purchase Intent lift

Delivering outstanding brand lifts with native creative and Spark Ads.

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 3X

  Higher CTR vs standard brand ads

• +28%

  6-second VTR above benchmark

• 1.8X

  Higher CTR for Creators at Scale content vs. remixed branded content

Launched its first TikTok campaign using Creators at Scale and TikTok Creative Exchange to engage audiences at scale.

• +14.9%

  Ad Recall

• +9.0%

  Awareness

• +13.7%

  Favorability

Building excitement before launch, OTTO and Samsung combined product and creator content with a retail media campaign on TikTok to generate awareness and demand for the Galaxy S26 Series.

• +14.6%

  Ad recall

• +10.9%

  Awareness

• +5.8 %

  Intent

Protecting eye health and driving purchase intent with TikTok Creative Exchange

• 120M

  Total Views

• 622K

  Install Volume

• 5X

  ROI

Winning White Friday by Connecting Digital and Retail Through a Unified Brand Experience

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 22.7M

  Video views of #sailingwithvirgin

• 696%

  Increase in TikTok-referred traffic to website

• 1,103

  Participating creators

Bringing 1,000 creators "on board" to create a cultural moment

• +11.8%

  ad recall

• 8.5M

  unique users reached

• 6,662

  leads at £1.69 CPL

Learn How Carolina Herrera Launched ‘La Bomba’ with an Integrated Creator and Media Partnership on TikTok

• +47%

  installs in Germany

• +49%

  registrations in Germany

From scrolls to sign-ups: How N26 acquired high-quality users in Germany and Spain.

• 51.1%

  above the benchmark in 2s VTR for the Pulse campaign

• 40.7%

  above the benchmark in 6s VTR for the Pulse campaign

• +14.1%

  Brand Association (Brand Lift Study)

Driving holiday shopping association with a TikTok Pulse campaign